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My name is Bobby Betros and welcome to my website. Below you will find some of the cool products and companies that I've helped to create.
I currently serve as the Chief Operating Officer for Sorteo Games, a fast-growing wireless and online gaming company. We operate regulated gaming services for national and international gaming brands and are focused on extending and connecting traditional brick and mortar gaming businesses with new server-based interactive applications deployed through traditional and new retail distribution channels. I often take on consulting projects and perform independent research and development toward my next BIG IDEA. |
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| Mobile/Online Gambling | COO & Founder, 2008-Present |
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Loteria Nacional Throughout its 235-year history, revenues from Mexico's Lotería Nacional para la Asistencia Pública have contributed to the grandeur of Mexico. Its revenues have been employed for building bridges, highways and railroads nationwide, to promote culture and the arts and, above all, to support many significant social welfare programs in the areas of health and public education. Ever since the first drawing of Mexico's state-run lottery was held in 1771, millions of Mexicans have been passionate players of their National Lottery. Juega en Linea Loteria Nacional is a full featured online and mobile lottery gaming service. The portal includes sales of 8 Sorteos Clasicos and 44 online scratch and other instant games. Accounts can be funded in a variety of methods (credit/debit, prepaid cards/PINs, recargas electronicas, bank deposits online/physical) and prize winners can claim their prizes through online bank transfers or payments at bank branches nationwide or can simply play the winnings directly. |
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Pronósticos para la Asistencia Pública is the exclusive government agency operating and distributing both the national lottery games and all sports pool betting services for the country of Mexico. Pronósticos has been distributing the government lottery products for over 50 years. The first national lottery product launched in this partnership is a wireless version of Melate, the most popular lotto progressive jackpot game in Mexico, which is distributed through a nationwide network lottery agency points of sale. Melate Móvil includes account funding via prepaid lottery cards that are distributed through retail stores nationwide. Wireless consumers can fund acounts in a variety of methods (credit/debit, prepaid cards/PINs, recargas electronicas, bank deposits online/physical) can play in real-time through their wireless device. Prize winners can claim their prizes through online bank transfers or payments at bank branches nationwide or can simply play the winnings directly. This groundbreaking project provided the nation of Mexico with the first government run real-time wireless National Lottery application in all the Americas. |
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Grupo Caliente has been in business for 90 years and is the leading operator of race and sports book services in Mexico as well as other countries in Central and South America. The Caliente race and sports book operations in Mexcio are exclusively licensed and regulated by the national government and consist of 150 betting and gaming locations as well as satellite and online betting services. Caliente Móvil was launched and was the first regulated wireless sports book application in all of Latin America. With Caliente Móvil, sports book consumers can open an account online or via telephone through any Caliente location and immediately be able to place sports bets through their wireless device. Caliente Móvil gave users the ability to make straight bets and view real time odds and game results at any time from their mobile phone. Bets could be made on professional and college sports such as soccer, football, baseball, basketball and hockey. In addition, users can check their account balance, pending bets and bet history. |
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Youbet is the leading provider of online thoroughbread racing and content services in the United States. Youbet distributes online wagering and content services for over 60 domestic as well as 20 international racetracks. Online consumers can wager in real-time, download programs and handicapping information and view live video coverage of the race all through youbet.com. Youbet partnered with Digital Orchid to create Youbet Anywhere, the first wireless thoroughbread wagering application in the United States. Youbet Anywhere was the first wireless product created specifically for horseracing enthusiasts and enables horseracing fans to access all of the services available from youbet.com directly from their wireless device. Consumers coiuld place wagers securely from their mobile device and view real-time odds, track, race, horse and jockey information. Youbet Anywhere provided subscribers with mobile off-track wagering and enhances the traditional track experience by providing vital up-to-the-minute information anytime, anywhere. |
| Mobile Content | CTO & Founder, 2003-2008 |
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Digital Orchid was the leader in establishing wireless product franchises for over 100 of the worlds largest brands including NASCAR, NHL, ESPN, The Vatican, AFA, La Liga (Spain), Cruz Azul (Mexico), Lega Calcio (Italy), Hawaiian Tropic, Reef, Quiksilver, Roxy, IndyCar, NHRA, over 20 Latin American Supermodels (Luciana Salazar, Silvina Luna, etc.) and 150 NCAA Division I university athletic departments (Univ of Florida, LSU, Oklahoma, Duke, etc.). For each brand, a suite of unique products, exclusive content and promotional campaigns were created and deployed globally on the worlds major wireless carrier networks. |
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NASCAR.COM TO GO represents the leading wireless sports product franchise ever created. Products span all wireless product categories and include three different real-time application offerings, SMS alerts, wallpapers, ringtones, themes, streaming audio, user messaging, and streaming video. At the heart of the product line is a premium client-server application (View Demo) that NASCAR fans can use to experience the race when they are not in front of the TV or at the track. In addition to news, schedules, statistics, driver information and community features, the application gives users real-time access to telemetry data generated at the track (speed, position, RPM, position, time-off-leader, flag status, and laps led). During a live race, the wireless telemetry application is typically 1/4 lap ahead of the TV broadcast. The application also provides real-time streaming of the live radio broadcast coverage of the race as well as in-car audio so the user can listen to a selected driver talk to his pitcrew during the race. The products were marketed in print, online, at track and through a Nationwide TV Campaign. Here is an early (2004) CNet interview on the launch of NASCAR.COM TO GO. |
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The todomo publishing system is one of the first worldwide mobile distribution and content management system ever created that produced industry leading mobile products in ALL categories. Quite simply, the brand's source content goes in (image, video, audio, text products) and the system outputs perfectly formatted content ready for delivery to mobile devices all over the globe. The todomo publishing system moves mobile content across all distribution channels available, integrating carriers and non-carriers into a streamlined, instantaneous flow of information and premium branded products and services to customers around the globe - complete with fully embedded billing processes. In addition, a wireless content portal, named todomo, that features support for multiple languages and auto-detects the user's mobile or desktop browser for WML, XHTML or full HTML support, was created and is accessible in the United States, Mexico, Argentina, Brazil, Ecuador, and Venezuela. The todomo portal aggregates wireless content (wallpapers, ringtones, video clips, games, & music) from over 90 premium content brands. The Web and WAP destination was marketed in print, online, on the radio and on television. Check out the todomo infomercial that ran on TV all over Latin America. |
| 2-Way Webcasting | CEO & Founder, 2000-2002 |
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Inventors of the Two-Way Web and Push AJAX. View the Patent (USPTO #7,080,120) here. Other patents on the technology are still pending. DiscoverCast’s vision started with a desire to enhance the overall Web experience by making it more collaborative, personalized and speedy. To do this required changing the way Web content was delivered. Existing Web application server software architectures are built around centralized processing of all application data and communication with a web browser according to the request/reply protocol of the Web (http). They rely heavily on the transmission of data, since entire pages of information created by the web server must be transferred to the client as each step in the delivered application is performed. The inefficiency of this approach is exacerbated by the communications overhead required to establish and terminate a socket connection to the server for each page that is transferred. DiscoverCast envisioned a way to enable standard webservers to distribute application components, instead of web pages, that work in conjunction with other server and client side components to cooperatively process and deliver an entire application. Client-side components establish a persistent http compliant connection back to the standard webserver, even in the presence of corporate firewalls and proxy servers, and perform 2-way push communications to exchange application data with other server-side and client-side components. This enabled any standard webserver to perform two-way push (tunneled over http) as well as traditional request-reply based http communications. Unlike existing Web server technologies that refresh the entire page, DiscoverCast sends only data updates for increased performance and speed of use. To deliver web content, a component within the data center processes application data, directly broadcasts the result (instead of a static page containing the result) over the already established connection to the client, who receives the information, assembles it into a web page, and displays it on his screen at a speed rivaling locally installed software. This was the first implementation of push-based AJAX. Collaboration and peer-to-peer (P2P) functionality among multiple users is enabled through the synchronized multicasting of information to a group of connected users. In this architecture, either the data center or any individual user can broadcast information for synchronized display by all users in his group. For a demonstration of this groundbreaking software (circa 2000) check out the DiscoverCast Demos (by Appointment Only).
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| Pioneering ISP | VP Sales & Marketing, 1996-2000 |
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Founded in June 1995, American Digital Network (ADN) was a leading strategic Internet services firm in Southern California. ADN was unique in that it offered businesses a single source for all of the services necessary to develop and implement state-of-the-art E-commerce, Web, Internet, intranet, extranet, VPN, and network strategies. ADN provided strategic Internet services to leading companies such as Broadcast.com, ARTISTdirect, Ashworth Golf, General Instrument, Raytheon, Imperial Capital, Time Warner, Academic Press, the U.S. Navy and NTN Network. I joined the company as the VP of Sales & Marketing, to help the existing team turn what at the time was a leading local consumer dial-up Internet Service Provider in San Diego to the top regional ISP in the Southern California market and provider of complete Internet solutions for small and large corporations. Corporate network services included deploying data center servers, LANs, WANs, VPN's and remote access solutions all packaged together with secure firewalled Internet access and hosting. Internet software solutions included secure e-commerce websites using its pioneering eStore Manager web service as well as custom Intranet, Extranet and consumer focused Web applications, such as QB1 (Press Release), and services like it's groundbreaking kid safe Internet access service nicknamed Parent's Choice. Check out some of my local TV interviews while at ADN; KUSI e-Commerce, KNSD Heavens Gate, KUSI Parents Choice. While at ADN, overall company sales grew from $1.6M/FY96 to $6.2M/FY98 (sustaining an average growth of 192% per year), with the new consulting divisions contributing 32%/FY97, 52%/FY98, and 50%/FY99 of the total. A large part of this growth was due to my personal sales, which were 18%/FY97, 39%/FY 98 and 36%/FY99 of total company sales. All of this was accomplished with sales and marketing expenditures averaging only 11% of total company revenues. |
| Smart Structures | Spacecraft Technology Manager, 1990-1996 |
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TRW Space and Electronics Group (now a part of Northrup Grumman) was one the primary defense contractors for the United States government's Strategic Defense Initiative or "Star Wars" program. The goal of the program was to deploy a small network of space-based lasers that could shoot down incoming missiles destined for American soil. One of the primary challenges with the system was the pointing accuracy of the spacecraft structure that supported the laser. In the process of acquiring a laser lock on the incoming missle threat, the space structure would vibrate in response to the thrusters that moved (pointed) the spacecraft. The low inherent damping in the stiff graphite epoxy structures would result in ongoing vibrations which prevented the laser from being aimed with sufficient accuracy. In response to this system enabling requirement, our team in the dynamics department invented the field of Smart Structures. Smart Structures are structural beams with embedded piezo-electric sensors, actuators and feedback or feedforward electronic contol systems that when enabled would transform a system with low damping to one exhibiting critical damping coefficients. A full scale Smart Structures testbed was constructed to demonstrate the technolgy. It consists of a 5 m (16 ft) dia beam expander truss structure, based on half-scale space-based laser conceptual design. The truss members and secondary mirror support structures are graphite/epoxy composite materials. The entire structure is supported by a 0.48 m (1.6 ft) diameter spherical air bearing, which has a load capacity of over 6,577 kg (14,500 lb), can support rotational motions of ±20° Pitch and Roll, ±180° Yaw. The testbed is equipped with cold gas thrusters that can provide 1780 N (400 lbf) thrust, a cable follower mechanism that provides attitude information to within 1 arc-sec (up to 10°/sec, 10°/sec2), and several proof mass actuators and accelerometers used for Smart Structures experiments. I managed TRW’s $2M Smart Structures internal R&D effort and led all sales and marketing efforts for the commercial applications of the technology. My technical and business accomplishments at TRW were recognized with several internal company awards and included the coveted TRW’s Chairman’s Award for Innovation. |
| High Tech Cars | Commercial R&D Manager, 1990-1996 |
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While at TRW, I was lucky to have the opportunity to work in TRW's newly established Center for Automotive technology. The goal of the group was to bring technologies from its Aerospace division to TRW Automotive companies worldwide. TRW Automotive units in the United States, Brazil, Italy, Spain, United Kingdom, and other locations abroad that manufactured airbags, power steering systems, valves, seat belts and other products were all targeted for support. I gained siginifcant international business experience through projects with each and every one of these facilities. My most famous success story in this role was a major product improvement for TRW's power steering systems. Since their inception, power steering systems have been plauged with an mechanical-hydraulic instability that causes the steering system to oscillate when under heavy load. Usually this occurs when turning the steering wheel while the car is parked and manifests itself as an audible noise known in the industry as "Grunch" or "Groan". At the time, TRW was the largest independent manufacturer of power steering systems and for 22 years its entire product line suffered from this instability. I led a team of engineers and scientists to solve this problem. The innovation was to inject damping into the power steering feeback control system by placing a rubber o-ring of the appropriate material properties within the power steering control valve. The solution was highly successful and produced the first Grunch-free power steeering gears ever produced by TRW. The solution was patented (USPTO #5,287,792) and continues to be in use today. |
| Structural Acoustics | Research Engineer, 1987-1989 |
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While completing my Master Degree from the Massachusetts Institute of Technology, I had the opportunity to work directly with Richard Lyon, Professor Emeritus in the Department of Mechanical Engineering and the creator of field of Structural Acoustics. At the time, our laboratory was working on several exciting government and commercial acoustics and vibration projects. Each project sufferred from the same challenge, namely a simple way to measure and characterize the spatial and temporal vibration signature of surfaces in order to reduce their coupling to the acoustic environment. In response to this need, I decided to solve this problem while completing my Masters thesis, which was entitled "Noncontacting Direct Measurement of Wavenumber Distribution on a Vibrating Surface". Thesis Abstract: Sound radiation from vibrating surfaces is of major concern in the field of structural acoustics. The amplitude and frequency of vibration of each surface wave present as well as the distribution of surface waves is needed to accurately determine sound radiation. A non-contacting method to obtain a direct measurement of this information is presented. The method utilizes the diffraction characteristics of an incident wave field on a vibrating surface to measure its complete wavenumber distribution. Investigations into two different types of incident wave fields are performed and the hardware to fabricate a measurement system for each is specified. Experimental results of the measured wave number distribution for a single mode of vibration of a clamped-clamped plate are presented. The measured wavenumbers present on the vibrating plate agree well with the theory. The measured amplitude of these wavenumbers, however, was less that expected in each case. The results of this work clearly indicate the possibility of using this measurement method to measure the complete wavenumber distribution of a vibrating surface. The full thesis can be downloaded here. |
| EPA Impact Testing | Lead Engineer/Facility Manager, 1983-1987 |
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While completing my Bachelor of Science degree in Aerospace Enginering from Boston University (Salutatorian, Summa Cum Laude), I was the lead engineer of the Boston University Boundary Layer Wind Tunnel. This unique facility was established to perform EPA mandated environmental impact studies (Wind Speeds, Pollution Dispersion, etc.) on new construction projects. The facility was quite unique in that it was completely student run with all of the operational procedures, data acquisition systems and tools created in-house. The Wind Tunnel's chamber was 6 feet high by 6 feet wide and measured roughly 50 yards long. Along the inside walls of the tunnel, surfaces were configured to generate a preselected wind boundary layer (wind speed vs. altitude profile) to similate the location (Downtown Boston, New York City, etc.) under test. Scale models of the city in question with the new buildings in place were built and instrumented with hot-wire anemometers to look for high velocity street level winds and with air sampling transducers to look for pockets of dead air where dangerous gases and automobile emissions can collect and be hazardous to pedestrians. The test results often times generated changes to the new construction projects including the installation of awnings, planting of additional trees or in some cases structural changes to window treatments to make the new construction comply with the EPA standards. Our most famous project was performed in collaboration with MIT and their smaller Wright Brothers Wind Tunnel. The goal was to determine why the glass windows were falling out of the newly built John Hancock building. Despite the problem being correctly identified and fixed, the cause of the problem and the solution was never able to be fully disclosed. |















